A COMPREHENSIVE DIGITAL MARKETING GUIDE

THE ULTIMATE GUIDE TO DIGITAL MARKETING

From Basics to Advanced Tactics

Explore the tools, technologies, strategies and techniques shaping the modern digital marketing landscape. A structured learning resource connecting fundamental concepts with practical applications.

By Dr. Pushpendra Khandelwal

Digital Marketing Professor | Expert | Trainer | Author

Discover the World of Digital Marketing

A learning resource for students, professionals, entrepreneurs and aspiring digital marketers.

🎯 Learn with a Purpose

Understand digital marketing fundamentals and how organisations use digital channels to reach, attract and engage customers.

💡 From Basics to Advanced

Progress from essential concepts to advanced tools, advertising platforms, campaign techniques and marketing strategies.

🛠️ Practical Learning

Explore practical examples, platform screenshots, illustrations and exercises to understand real-world applications.

📊 Data-Driven Marketing

Understand web analytics, campaign measurement and performance evaluation for informed marketing decisions.

🚀 Career Development

Build knowledge relevant to digital marketing careers, freelancing, entrepreneurship and consultancy.

🌐 Digital Platforms

Discover SEO, Google Ads, social media, email marketing, affiliate marketing, content marketing and mobile marketing.

What Makes This Book Valuable?

📚 12 Comprehensive Chapters

Explore major areas of digital marketing, from search engines and paid advertising to analytics and mobile marketing.

🖥️ Platform-Based Insights

Familiarise yourself with digital platforms, advertising interfaces, tools and marketing applications.

📝 Exercises and Case Studies

Reinforce learning through examples, practical exercises and case-based understanding.

🔍 Conceptual Clarity

Understand important terminology, marketing processes and the logic behind digital strategies.

📈 Business Applications

Explore how digital marketing techniques support brand communication, customer engagement and business objectives.

🎓 Academic and Professional Use

A useful learning resource for students, marketing professionals, entrepreneurs and aspiring digital marketers.

Explore the 12 Chapters

A comprehensive journey through the major disciplines of digital marketing.

01. Introduction to Digital Marketing	02. Search Engine Optimization (SEO)
03. Search Engine Marketing (SEM)	04. Google Ads (Google AdWords)
05. Social Media Marketing (SMM)	06. Facebook and Instagram Ads
07. Twitter (X) Ads	08. LinkedIn Ads
09. Web Analytics	10. Affiliate Marketing, Blogging and Content Marketing
11. E-Mail Marketing	12. Mobile Marketing

Who Should Read This Book?

🎓 Students

Marketing, management and business students looking to develop digital marketing knowledge.

💼 Professionals

Working professionals seeking to enhance their understanding of digital marketing tools and strategies.

🏢 Business Owners

Entrepreneurs and business owners interested in digital platforms and online marketing.

🌱 Aspiring Marketers

Individuals exploring digital marketing as a career or professional specialisation.

🤝 Freelancers

Those interested in building digital marketing capabilities for client projects and consultancy.

📢 Marketing Educators

Teachers and trainers looking for structured digital marketing learning material.

About the Author

Dr. Pushpendra Khandelwal

Dr. Pushpendra Khandelwal is a Digital Marketing Professor, Expert, Trainer and Author with a Ph.D. in Marketing and over 28 years of professional experience in Sales, Marketing, Branding and Advertising.

He has been associated with leading universities and educational institutions in India and abroad, contributing to digital marketing education, corporate training and consultancy initiatives.

His professional engagements include consultancy and training assignments with organisations such as Tata Consultancy Services (TCS), upGrad and NIIT. He is also associated with Graffiti World.

Visit Author Website →

Publication Details

12

Comprehensive Chapters

2024

L-151291/2024

Publisher Information

Publisher: 79PM Lozicx Private Limited
Book: The Ultimate Guide to Digital Marketing: From Basics to Advanced Tactics
Author: Dr. Pushpendra Khandelwal
Publisher Website:
www.79pmlozicx.com

Take Your First Step into Digital Marketing

Explore the concepts, tools and strategies that help you understand and navigate the digital marketing world.

The Ultimate Guide to Digital Marketing

By Dr. Pushpendra Khandelwal

Explore More

Digital Marketing Academic Resources

The Ultimate Guide to Digital Marketing: From Basics to Advanced Tactics